• Professional Photography vs. Stock Photos: Why Does it Matter?

    Author: Craft Media, Inc | | Categories: Commercial Photography , Food Photography , photography

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    Competition on the internet is fierce. You often only get one chance at your best impression, and usually only seconds to make it. A snappy, well-written line is great, but the best way to grab your audience’s attention is with imagery. You aren’t in business because you sell a generic product or offer a forgettable service. So, where is the benefit in using generic, forgettable images to put your best foot forward on the internet? Aside from ineffectiveness, could stock photography actually ruin your brand? Have you ever had someone price check on their phone in front of you? This technological age…

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